This week sees the return of one of the most evocative names in the British car industry to the top level of motorsport. On Wednesday, Aston Martin will unveil its first Formula 1 car in more than 60 years. The F1 team, which spent two seasons competing as Racing Point, has been rebranded as Aston Martin. We have the greatest iconic brand in Aston Martin,” he says. The two companies have a technical partnership, while Mercedes’ parent company Daimler also has a 20% stake in Aston Martin. This is, after all, the brand marketed around the world as James Bond’s company car of choice. “All the experience I have of building some of the best luxury businesses around the world will be brought into this business.

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