When Formula E met BBC’s The Apprentice

The ABB FIA Formula E World Championship featured on the popular BBC show The Apprentice on Thursday. The task involved creating a race team, designing a logo and colour scheme and pitching to sponsors for a place on the side of their race cars. Whilst one half of each team were creating assets, the other half spoke to potential title sponsors for their fictional race team. As part of this, two of Formula E’s actual sponsors got involved! Finally, the teams got a final chance to fill any empty places on the car with other sponsors. Teams were sure to get involved too, with the likes of Andretti and Envision having fun with all the Formula E talk!.

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