This year, Formula E is accelerating change and we’re driving as fast as we can towards it. Showcasing both Formula E’s purpose and a sporting product that blends the real and virtual worlds to put fan engagement at its core, Change. Formula E has been working alongside Uncommon Creative Studios to bring its new brand positioning to life and build a campaign to capture the sport’s unique power to excite fans and be a catalyst for positive change. is a
message which pushes us not just to embrace change but to accelerate
towards it. Everything Formula E does will showcase how we are leading the
way in sport, on and off the track.

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