Wealth of INDYCAR sponsor, partner announcements has (search) engines revving

That’s when Bommarito Automotive Group became the event sponsor of the NTT IndyCar Series race at Gateway Motorsports Park, turning race fans far from the city into world-class Googlers.
Group1001, Gainbridge’s parent company, discovered that INDYCAR fit the market it’s attempting to reach, and chose to pursue it further with the Indy 500.
“A lot of it has to do with the ability and the exposure and the reach and the frequency of how INDYCAR promotes its races,” said John Bommarito, the company’s president (shown at left).
John Bommarito: “By utilizing that, you’re teaming your brand with a national brand like INDYCAR.”

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