W Series Goes Pink For Breast Cancer Awareness

W Series announces a brand-new programme of initiatives in support of Breast Cancer Awareness Month. Throughout October, W Series will turn pink to raise awareness of the world’s most prevalent cancer and fan-focused initiatives will aim to educate girls and women as to the importance of self-examination. In 2020, there were 2.3million women diagnosed with breast cancer and 685,000 deaths globally*. Catherine Bond Muir (Chief Executive Officer, W Series) said:“I am very proud to launch a special series of initiatives in support of Breast Cancer Awareness Month. This campaign means so much to so many members of the W Series family, with many of us – including several of our drivers and myself – seeing our loved ones battle breast cancer.

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