WRC Promoter has completed a multi-year agreement with Dutch watch brand TW Steel to join the FIA World Rally Championship in 2021 as its Official Watch Partner. The company, which was founded in Amsterdam by father and son team Ton and Jordy Cobelens in 2005, has a powerful motorsport history which includes partnerships with 2003 WRC champion Petter Solberg and ex-Formula 1 world champions Damon Hill and Nigel Mansell. It will create bespoke WRC watches in 2021 to celebrate its entrance into rallying’s most important and prestigious championship, as well as supporting the eSports WRC world final later in the year. WRC Promoter marketing and sales director Thomas Tap said the partnership highlighted the championship’s intense sporting ethos. “As such, we’re excited to team up with WRC as Official Watch Partner.

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