Sustainable Heineken® Greener Bar launches at Heineken® London E-Prix

London E-Prix Race Title Partner Heineken® has launched its first sustainable bar concept, the Heineken® Greener Bar, as part of its wider role as a ‘Sustainability Partner’ of the ABB FIA Formula E World Championship with ambitions to make event bars a little bit greener. Through its innovative design, the Heineken® Greener Bar will help to reduce waste, water, emissions and energy usage, ultimately creating a more sustainable bar solution for events. Every element of the Heineken® Greener Bar has had a life before or will have a life long after the bar is gone. Per event, as analysed by Meet Green, the Heineken® Greener Bar saves up to*:. Nico Rosberg, Sustainability Entrepreneur and 2016 Formula 1 World Champion: “I am really excited to be part of the launch of this amazing innovation from Heineken®️. Heineken® is leading the way in the event industry, cheers!”. Now, as part of the ‘Decade of Action’, Heineken® is turning its innovative spirit towards event bar infrastructure.

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