Silverstone offers apology for F1 British Grand Prix online ticket sale chaos

Many fans were left frustrated and indignant at both the difficulty in purchasing tickets and the prices rising as they attempted to do so because of the new “dynamic pricing” system. Some were then bumped out and had to begin from scratch, while many found the price of the tickets they were attempting to buy had increased by the time they reached the stage of finally purchasing them. He was knocked out of the queue after six hours and when reapplying his price had increased by more than £50. “We are being priced out of attending and this will be our last year,” he said. Silverstone’s traditional model has been to offer the cheapest prices for early purchases.

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