Shoey aficionado Daniel Ricciardo launches a wine decanter that’s an exact replica of his racing boot so his fans can drink alcohol out of his footwear just like the man himself

If you’ve ever wanted to re-create Daniel Ricciardo’s famous ‘shoey’ celebration at home but were worried about the health ramifications of drinking out of a sweaty piece of footwear, have we got news for you. Ricciardo is a leading exponent of the ‘shoey’, which sees him drink champagne out of his racing boot whenever he makes the podium in Formula One. Ricciardo partnered with Barossa Valley-based St Hugo in 2021 to produce a range of drops christened DR3, after his initials and the number of his F1 car. In a video for the launch of his new DR3 II vintage, Ricciardo says, ‘It’s so good, I struggled to find a vessel worthy of the wine. Something truly Ricciardo, something that would make the wine taste like a podium finish.

Follow MotorMouth on social media:
Liked it? Take a second to support Motormouth on Patreon!
Become a patron at Patreon!
Notify of
Inline Feedbacks
View all comments

Would love your thoughts, please comment.x

Forgot your details?

Create Account