Sauber in trouble over new title sponsor

Sauber has brushed off concerns it breached Swiss advertising laws during its reveal of the 2023 car on Tuesday. The Swiss newspaper Blick reports that the actual Stake logo, however, will only be seen at “a few races” this year because of laws against gambling advertising. Indeed, simply revealing the Stake-branded car on Tuesday on the Swiss broadcaster SRF may have attracted the attention of Switzerland’s Federal Gaming Board (ESBK). “Stake confirmed to us that the company is not targeting the Swiss market with its games,” the Swiss-based team said. Indeed, Sauber’s plan is to replace the Stake logo with ‘Kick’ branding at many grands prix this year – the Stake-owned gaming livestream platform.

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