Renault using F1 for its media power says de Meo

Renault is using the Alpine brand in Formula 1 for “media” purposes – not for the development of technology. That is despite the fact that Renault’s technological focus is clearly on electrification. “I found the people at Renault Sport busy with engineering solutions for electric vehicles, so we asked ourselves if – after 43 years of Renault in Formula 1 – we could inscribe the Alpine brand in the history of the sport too.”. But if electrification is the focus, why didn’t Renault simply ignore F1 and enter Formula E instead?. Essentially, though, he said Renault is currently using Formula 1 as “a very important communication platform”.

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