Renault shaping up for re-branding as Alpine

Renault could have a brand new name and identity for 2021 and beyond. The carmaker’s CEO Luca de Meo has announced that, while continuing to run the F1 team, Cyril Abiteboul will also head up the Renault-owned Automobiles Alpine brand. “He has big expectations indeed for Alpine and what he has asked me to do as a mission is to provide a couple of suggestions in order to build an organisation around that brand,” Abiteboul said at Monza. “Right now that brand is one car, but we want do more and that needs an organisation,” Abiteboul explained. However, he would not comment on rumours that the Renault F1 team will definitely be re-named and branded for 2021. “It will be up to him (de Meo) to decide what way he wants to market the different brands.

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