Record Attendance, Rising TV Viewership, Digital Views at Iowa

The 2023 Hy-Vee INDYCAR Race Weekend delivered impressive results, as the July 21-23 event featured record crowds at Iowa Speedway, along with tremendous television viewership and fan engagement across multiple platforms. “Thanks to the support of our partners at Hy-Vee, the fans at Iowa Speedway and those watching on TV and online experienced one of the most exciting weekends of the INDYCAR season.”. The world-class entertainment on the Hy-Vee stage before and after each NTT INDYCAR SERIES race featured unprecedented star power for fans Saturday and Sunday in Iowa. The impact of the 2023 Hy-Vee INDYCAR Race Weekend was also felt across the digital landscape. The INDYCAR social media channels delivered 1.14 million engagements over the weekend, an increase of 122% from the 2022 event at Iowa Speedway. For more information on the Hy-Vee INDYCAR Race Weekend, visit https://www.hyveeindycarweekend.com/.

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