Porsche, Audi start F1 engine development says VW CEO

Volkswagen CEO Herbert Diess says not every one of the German carmaker giant’s board members is happy about Porsche and Audi entering Formula 1 in 2026. “But the premium brands see Formula 1 as an important lever to increase brand value. Diess said the board was ultimately won over by Porsche and Audi’s business-based arguments. “With Formula 1, we get more money from Stuttgart and Ingolstadt than without Formula 1,” he insisted. “At Porsche, the plans are quite advanced,” said Diess. Diess says Audi has also “started to develop engines”, with insiders predicting that McLaren, Sauber, Aston Martin or Williams could land that deal.

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