DAYTONA BEACH, Fla. – The National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff, will bring the Beef. “The race has given beef farmers and ranchers the perfect platform to reach consumers and tell the tasty story of beef. 300. events and again can’t wait to smell beef on the grills of our campers again next year.”. “We are honored to be back in Daytona for a third year and sponsor the Beef. “Nothing makes a tailgate better than beef sizzling on the grill and we’re excited to be back at the Speedway with race fans to kick off the racing season.”.

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