Imagine having a seat at a table featuring Indianapolis Motor Speedway’s four record-setting legends. “The story we’d been telling of the Indianapolis 500 now had a new chapter,” Feinberg said. A week after Castroneves won, Feinberg approached IMS executives Allison Melangton and Doug Boles about gathering the four legends for a special shoot. IMS owner Roger Penske, who owned cars that Mears, Unser and Castroneves drove to Victory Lane and raced against Foyt, signed off on the project. “We tried very hard not to distract from the moment and let the viewers feel like they are eavesdropping on this historical conversation,” Feinberg said. “Al was so happy and really thankful to be there,” Buchholz said.

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