NTT Boosting Fan Interaction, Enjoyment through Data, Tech

On March 27, INDYCAR announced a multiyear entitlement extension with NTT and NTT DATA, making the partnership, which began in 2019, one of the longest running in the sport’s history. What is the fastest line?” he said of the benefits to fans. Penske Entertainment chairman Roger Penske said NTT is “transforming the fan experience in new and innovative ways.”. Said Miles: “For me, data analytics that is fan-facing is underway, and it was used this past year. Behind the scenes, Pryor said NTT DATA has brought clients to INDYCAR SERIES races during the five years of this partnership, entertaining and educating them in a way no other sport can provide. Pryor noted that NTT and NTT DATA have some of the world’s largest companies as customers, and many of those are consumer facing. We want to grow the fans both on the track and through other digital technologies.

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