Resisting the temptation to talk about the immediate effects on motorsport of the dreaded virus, I want to talk about the longer-term situation. We want to believe that our world of motorsport will emerge totally unscathed, but the reality is that it’s unlikely. Nor do we promote fully the life-changing technologies being developed by the applied technology sectors within Formula 1. The subsequent positive feedback from that presentation begs the question; why isn’t motorsport doing a lot more to promote these and other positives that we have to offer?. There are times, however, when I feel that motorsport is still living in the dark ages when it comes to working with the business world. Within motorsport, clients include the BRDC, Ford Motorsport, Porsche and other high profile organisations.

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