Nike thwarts Verstappen’s fashion plans

A planned clothing line by Max Verstappen has been stopped in its tracks by Nike. De Limburger newspaper reports that the back-to-back world champion intended to call it ‘Max 1’ – which Nike argued is too close to their ‘Air Max’ shoe line. The Belelux Office for Intellectual Property confirmed that an investigation took place and that Nike ultimately had a strong argument. “There is a certain visual and phonetic similarly between the signs,” the intellectual property office added, agreeing that there is a “likelihood of confusion”. “The public might think that the contested sign is a sub-brand of the opposing party (Nike).”.

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