DAYTONA BEACH, Fla. — A new era for North American motorsport began Tuesday at Daytona Int’l Speedway. “With nine of the most technologically advanced and sustainable race cars in North America hitting the track today in Daytona and even more on the way, the market has spoken loudly. The GTP prototypes on Daytona Int’l Speedway’s high banks today are the most sustainable race cars competing in North America. In addition, IMSA’s official tire partner, Michelin, has identified motorsports as an area that will lead the company’s sustainability efforts through the use of new materials and technologies. New regulations for GTP will require the double-stinting of racing tires – which currently contain more than 25 percent sustainable materials – thereby greatly reducing the sets of tires used over the course of the season.

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