M&M’S To Be Title Sponsor At Pocono

NEWARK, N.J. – M&M’S will be the title sponsor at this year’s NASCAR Cup Series race at Pocono Raceway on Sunday, July 24. The brand will continue the season-long celebration of its more than three decades in the sport by using the race to pay special tribute to NASCAR fans and Mars Associates. One lucky M&M’S Mars fan will have the ultimate honor of serving as the Grand Marshal for the race. “The entire Mars organization is incredibly special to me, and we want to commemorate all of our history together with the fan celebrations during the M&M’S Fan Appreciation 400,” said Busch.

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