Michelin not interested in show-focused F1

Michelin has ruled out bidding to succeed Pirelli as Formula 1’s sole tyre supplier. Between 2001 and 2006, Michelin and Bridgestone competed in Formula 1 in the most recent ‘tyre war’ era – with Bridgestone becoming sole supplier under new rules from 2007. “The question is, how do we leverage technology to have a good show?” “They say to have the show, you have to have tyres that destroy themselves. “Pirelli are doing exactly what we asked them to do,” he said at the time. “The first element is not about the show,” he said. “And of course there are side benefits – a side benefit is the show.

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