The latest name in Formula 1 renewed the sport’s tradition of hosting a live launch presentation on Friday evening as Scuderia AlphaTauri, the racing team named after Red Bull‘s premium fashion brand, unveiled its new car and innovative team wear. Team Principal Scuderia AlphaTauri: “There has been a special atmosphere in Hangar-7 in Salzburg and all the elements have come together to launch our team, Scuderia AlphaTauri, and to witness the AlphaTauri fashion collection.” Chase Carey, Formula One Group CEO said: “The new Scuderia AlphaTauri car looks fantastic. Pierre Gasly: “But there’s a new chapter coming with Scuderia AlphaTauri.”

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