McLaren’s BAT branding to increase significantly for 2020 F1 season

McLaren began a partnership with BAT earlier this year to promote the company’s electronic alternatives to cigarettes.
The revised deal, which seals BAT’s place as McLaren’s biggest sponsor, will lead to a larger brand presence on the car – with its product names set to feature on the sidepods, inside the halo and on the front wing.
Despite BAT becoming a principal partner of McLaren’s, the company said it does not plan to lift its involvement further and become a title sponsor.

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