MAX VERSTAPPEN’S attempts to venture into the fashion industry have suffered a severe blow. But he is also looking at the world outside of racing, with the Dutchman wanting to create a clothing brand named “Max 1”. This is because they believe it to be too similar to their “Nike: Air Max” shoe range. As well as concerns around the name’s similarity, Nike’s opposition also relates to styling issues. The report states: “Both signs contain the word MAX, albeit in a different place. “The goods in question (Nike and Max) are partly identical and partly similar. Visually and aurally, there is a certain degree of similarity between the signs.

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