Las Vegas will supercharge Formula 1’s quest for sponsorships, Liberty Media CEO Greg Maffei suggests. “Vegas, I think, can be a good starting point for that. “But I think once we have the event in Vegas, there will be a whole new recognition for Formula 1 in the United States, which remains our most important sponsorship market,” said Maffei. “The night-time race on the Strip is going to be iconic, and at 10pm – I don’t think there will be many Americans who won’t see it. It’s going to be on every TV show imaginable and I think will start a new cycle of interest for sponsors.”.

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