CONCORD, N.C. — King’s Hawaiian has joined the RFK Racing group of sponsors and will be a primary sponsor of Brad Keselowski’s Ford in two upcoming NASCAR Cup Series races. RFK and King’s Hawaiian will also collaborate on activation programs to engage the NASCAR community. King’s Hawaiian has partnered with RFK to get NASCAR fans excited about the launch of its newest products, Original Hawaiian Sweet Pretzel Slider Buns and Original Hawaiian Sweet Pretzel Hamburger Buns. “We are thrilled to partner with RFK Racing to announce the launch of our newest innovations, Pretzel Slider Buns and Pretzel Hamburger Buns, and introduce fans to a new weekly tradition, Slider Sunday with King’s Hawaiian,” said Samantha Guerreiro, vice president of marketing at King’s Hawaiian. King’s Hawaiian’s second primary race comes in the summer at Nashville Superspeedway.

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