Kelley Blue Book Extends With Hendrick & Elliott

CONCORD, N.C. – Kelley Blue Book, a resource for vehicle pricing and valuations, has extended its sponsorship of Hendrick Motorsports and reigning NASCAR Cup Series champion Chase Elliott through 2022. Kelley Blue Book will be featured as a two-race primary sponsor and full-season associate sponsor of Elliott’s No. 9 Kelley Blue Book Chevrolet Camaro ZL1 1LE in the NASCAR Cup Series playoff races on Sept. 11 at Richmond Raceway and Oct. 17 at Texas Motor Speedway. “Kelley Blue Book has supported me since I was a Cup rookie,” Elliott said. Kelley Blue Book is a major partner for our program and for Mr. (Rick) Hendrick’s whole organization. Partners include Hendrick Automotive Group, which utilizes Kelley Blue Book in each of its 131 automotive retail franchises across the United States. “Kelley Blue Book is a key relationship for us,” said Rick Hendrick, owner of Hendrick Motorsports and chairman and CEO of Hendrick Automotive Group.

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