McLaren Racing and Jack Daniel’s Tennessee Whiskey have signed a new multi-year partnership for the whiskey brand to be an official partner of the McLaren Formula 1 Team from 2023. Jack Daniel’s has over 155 years of heritage in crafting whiskey and will enter Formula 1 for the first time with McLaren to evolve its global presence and reach new consumers. “We are thrilled to welcome Jack Daniel’s to the McLaren F1 Team,” McLaren CEO Zak Brown said. 2023 is an important year for McLaren as we commemorate our 60th birthday, and we are excited to celebrate with an iconic brand like Jack Daniel’s by our side.”. The two brands will also collaborate to develop McLaren and Jack Daniel’s-themed programs at retail outlets. Jack Daniel’s branding will feature on the nose of McLaren’s 2023 F1 cars as well as on the driver’s firesuits and pit-crew helmets.

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