Hulman & Company announced Monday the formation of INDYCAR Media, which becomes the in-house global distribution arm of INDYCAR’s international media rights.
Indycar Media has already begun to arrange the distribution of media rights for the 2019 IndyCar Series season and beyond.
Indycar Media will draw on IMSP’s expertise to facilitate technical aspects of the programming and use IMSP’s first-class production facilities and personnel to offer customized video content to the various international broadcasters for the first time.
Said Miles: “Controlling video content and media rights are essential to growth.”
