INDYCAR, IMS Extend Retail Partnership with Legends

INDYCAR and Indianapolis Motor Speedway have renewed their multiyear agreement with Legends to serve as their official retail partner inclusive of e-commerce, brick-and-mortar store operations and live events. Legends Global Merchandise, a division of global premium experiences company Legends, has served as the official retail partner of INDYCAR and IMS since 2014. Since taking over operations in 2014, Legends has helped INDYCAR and IMS achieve record-breaking sales and revenue for retail. This includes more than doubling retail revenue for INDYCAR, Indianapolis 500 and at shop.ims.com, as well as an over 50% increase in overall revenue for IMS at venue. A new, enhanced INDYCAR and IMS online store will also launch in March. Fans also can shop for INDYCAR and IMS gear any time at shop.ims.com.

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