INDYCAR, Dirty Mo Media Form Partnership To Promote Content

INDYCAR and Dirty Mo Media, the multimedia content platform of NASCAR Hall of Famer Dale Earnhardt Jr., announced March 7 that they have formed a partnership to promote INDYCAR content created by Dirty Mo, specifically the podcast “Speed Street,” hosted by INDYCAR SERIES driver Conor Daly and content creator Chase Holden. The weekly podcast, which began in 2021, will feature the winner of the NTT INDYCAR SERIES race each week in 2024. Excerpts of the podcast will also be featured on INDYCAR’s social media and YouTube channels. Daly is a second-generation driver who has been racing in the INDYCAR SERIES for more than a decade. Earnhardt’s company added “Speed Street” to its lineup in 2022. Since that merger, “Speed Street’s” audience has increased 800%. It’s also why a partnership between INDYCAR and the ‘Speed Street’ brand is an exciting development that has tremendous potential.”.

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