IndyCar CEO says Alonso’s Indy 500 return is boosting its global push | IndyCar

Fernando Alonso’s return to the Indianapolis 500 next year is helping the American championship broaden its appeal worldwide, according to CEO Mark Miles.
“Alonso coming back for the 500 in 2019 is terrific,” Mark Miles said.
Mark Miles: “She has a first-hand, vivid recollection of how cool IndyCar racing is and was back then.”
IndyCar held a non-championship round the following year following its unification with ChampCar, but has not returned since.
The championship has also taken control of its international media rights distribution which Miles said will help it create more tailored broadcast content for non-US markets.

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