STAMFORD, Conn. — The 107th Running of the Indianapolis 500 saw an increase in viewership compared to last season’s event. The 500-mile race averaged a Total Audience Delivery (TAD) of 4.92 million viewers across NBC and Peacock, up two percent vs. the 2022 race (4.84 million), according to Fast National Data released by Nielsen and digital data from Adobe Analytics. The race was also the most-watched Sunday afternoon program on the NBC broadcast network in nearly a year, since the final round of the 2022 U.S. Open on June 19, 2022. TV-only viewership on NBC averaged 4.71 million viewers, while streaming across Peacock and NBC Sports’ digital platforms averaged 216,000 viewers, on par with last year (219,000) despite being geo-blocked in the Indianapolis area for the first time.

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