IMSA Reaching More Than 580 Million Homes Globally

DAYTONA BEACH, Fla. — International audiences have long been fans of IMSA competition, but interest is especially high this season with the introduction of the hybrid-electrified GTP platform in the IMSA WeatherTech SportsCar Championship. Through an international television distribution partnership with Greenlight International, IMSA global coverage reach is now upwards of 584 million homes and 148 countries outside the United States. And with growing international interest in mind, IMSA today announced an extension of its partnership with Greenlight International – which began in 2017 – for the 2023 and 2024 seasons. “Greenlight International have increased the number of broadcasters taking the live signal by 23 percent in 2023. In addition to offering live race telecasts for international audiences, Greenlight’s two weekly motorsport programs, Motorsport Mundial and Max Power, regularly include IMSA content. In addition to television coverage, international audiences also have the ability to stream IMSA races live via and IMSA Radio.

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