Hungarian Grand Prix: Laurent Rossi replaced as Alpine CEO by Philippe Krief

Laurent Rossi has been replaced as chief executive officer of Alpine by Renault executive Philippe Krief. Rossi had led the transformation of Renault’s Formula 1 team into the Alpine name since 2021, a strategy aimed at increasing the profile of the niche sportscar brand. Renault said Rossi would now “focus on special projects linked to the transformation of the (Renault) Group”. Renault Group CEO Luca de Meo, who brought Rossi into Alpine in 2021, said: “Laurent has set out a clear and ambitious strategv for the brand. “Alpine is now ready to enter a new phase of its development and to become a brand of the future.

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