LAS VEGAS — HighPoint, a leading customer service and technology solutions company, will be the primary sponsor on Stewart-Haas Racing’s No. 10 Ford Mustang driven by Aric Almirola for the South Point 400 NASCAR Cup Series race at Las Vegas Motor Speedway. HighPoint, which also sponsors SHR’s Chase Brisoce in the NASCAR Xfinity Series, hopes to take full advantage of its sponsorship to reach the rapidly growing tech industry in Las Vegas. “When the chance came to become a primary sponsor in the NASCAR Cup Series in a market as important as Las Vegas, it was a no-brainer. Haas Automation is building a 2.4-million-square-foot factory on 279 acres in Henderson, Nevada, just a 30-minute drive south of Las Vegas Motor Speedway.

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