Hardly anyone watching F1 on TV?

F1 CEO Stefano Domenicali’s claims that the category is “more alive than ever” is not borne out by television statistics. With ‘ghost races’ still fresh in the memory, and multiple races cancelled in 2021 due to covid, Domenicali said last week that interest in Formula 1 is actually “growing dramatically”. However, Germany’s Bild newspaper has done an analysis of the television audience numbers this year, comparing it to the average of 6.29 million viewers who watched RTL’s coverage in 2010. When asked what impact those low numbers have on the teams and their sponsors, a Mercedes spokesman answered: “Of course the audience numbers are lower this year.

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