Haas team principal Guenther Steiner said the team wanted to differentiate its new Formula 1 livery from Lotus’s famous black and gold colour scheme.
The new livery replaces the grey and red colours of Haas owner Gene Haas’s company which branded the car previously.
Gene Haas: “It has a brand value, F1, which is unprecedented in sport and therefore for us it’s a great platform and we intend on being in F1 long-term and we believe that Haas absolutely are a dream partner for us.”
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Haas has revealed its new livery following the arrival of Rich Energy as its title sponsor for the 2019 Formula 1 season. More: https://www.racefans.net/2019/02/07/haas-reveals-new-livery-2019-f1-season-london/