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Mercedes have agreed a new multi-million pound sponsorship deal with Adidas to become the Formula One team’s official team clothing and merchandising partner next season. Mail Sport has learned that Adidas are set to replace both Mercedes’ current race gear providers Puma and leisurewear partner Tommy Hilfiger, in a major commercial boost as team principal Toto Wolff seeks a new driver to replace Lewis Hamilton. It is understood that the new deal is worth more to Mercedes than the combined £6m-a-year current contracts with Hilfiger and Puma and will generate tens of millions for the company. Nike will replace Adidas on the German national shirt from 2027 in a seven-year deal.

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