General Tire Joins ARCA Menards As Watkins Glen Sponsor

WATKINS GLEN, N.Y. — General Tire has joined as the entitlement partner for this summer’s ARCA Menards Series race on Friday, Aug. 19, now called the General Tire Delivers 100 at The Glen. The expanded partnership builds on an existing relationship between General Tire and The Glen that began in 2019. Prior to that, Continental, the parent company of General Tire, partnered with The Glen on IMSA race weekends from 2012-2018. After the ARCA Menards Series made its debut at Watkins Glen International in 2001 in a race won by John Finger, it was 20 years before the series would return to the historic road course in 2021. Prior to the return of the ARCA Menards Series last summer, The Glen hosted a total of 26 ARCA Menards Series East races between 1993 and 2019.

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