Formula E expands reach in Brazil with Cultura, Globo broadcast partnerships

Formula E has today announced new media partnerships with Cultura and Globo, which will see the pinnacle of electric motorsport aired live, for the first time, on Brazilian TV. Formula E’s unpredictable, highly competitive, all-electric racing will receive comprehensive coverage on both Cultura and SporTV channels from February 26 & 27, as the ABB FIA Formula E World Championship lights up the streets of Diriyah with a double-header in the dark to kick off Season 7. Globo will also show live coverage of each race and qualifying on SporTV. Formula E’s new media partnerships will raise the profile of the sport with the next generation of socially conscious sports fans in Brazil, one of the largest automotive markets in the world. “We are confident that the partnerships with Cultura and Globo will help Formula E deepen engagement with both the existing and the next generation of sports fans in Brazil.

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