Flying start to Season 10 for Formula E on TV and social media

Formula E achieved record-breaking TV audiences and social media engagements for the season-opening Mexico race on Saturday 13 January, which featured the fastest man on the planet, Usain Bolt, speed-testing the revolutionary Formula E GENBETA car in the race coverage. WATCH: Where and how to watch every Formula E race in 2024. In the UK, TV audiences saw a 29% increase on the Mexico race last season as viewers tuned in to the first race broadcast by new TV partner, TNT Sports, with coverage led by new Formula E presenter, Jermaine Jenas. China, Canada, Brazil and Mexico all attracted significant audience increases for the opening race of the season. Formula E’s official social media channels were also breaking records, with more social impressions during the Mexico City race weekend than in any other race weekend in Formula E history. The only night races on the 16-race Formula E calendar for Season 10, both races begin at 8pm local time / 5pm GMT.

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