As part of Firestone’s partnership with the NTT INDYCAR SERIES through the 2025 season, Bridgestone Americas is building a new facility to further strengthen Firestone’s commitment to the sport. The iconic sign has been an indelible part of Akron’s history and stood for more than a century atop the Firestone Plant One building before being moved to the ATPC in September. A host of engineers and tire builders from the INDYCAR program witnessed the ceremonial relighting. Another benefit to the ATPC are the efficiencies it will create. The building Firestone is leaving is more than 100 years old and massive by any definition. Adams described it as “way, way, way too big” for Firestone’s needs.

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