Firestone’s commitment to INDYCAR based on growing momentum

Their eyes always fixated on the future, neither the NTT IndyCar Series nor Bridgestone Americas, Inc., saw the need to wait on extending a proud and productive legacy of relying upon Firestone tires in racing.
Lisa Boggs: “You hear a lot of people talk about that, but in our case, it truly dates back to Harvey Firestone in the early 1900s, and you’ve got Firestone tires on your first Indy 500 winner.”
He knew early on that he had to show to potential customers that they could rely on their Firestone tires to stand up to the rigors of the patchwork of public roads that back then were mostly dirt, mud and treacherous.

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