FireKeepers Casino Extends As Cup Series Title Sponsor At Michigan

BROOKLYN, Mich. — Michigan International Speedway announced today a new multi-year extension with FireKeepers Casino to be the title sponsor for the tracks’ NASCAR Cup Series race, expanding on a relationship that began in 2016. “It’s truly an honor to continue our partnership with an iconic company like FireKeepers Casino,” said Michigan International Speedway President Joe Fowler. We’re excited to partner with them and continue to create excellent events for all our race fans.”. “The partnership between FireKeepers and Michigan International Speedway is valuable in so many ways. Sunday’s FireKeepers Casino 400 will serve as a pivotal race as it’s one of the last chances to win and earn a spot in the NASCAR Playoffs.

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