F1 admits UK Sky deal is “sub-optimal” and wants more live races on free-to-air television | 2019 F1 season

Liberty Media want to reverse Formula 1’s move away from showing live races on free-to-air television.
The sport’s commercial director Sean Bratches said he was concerned by the deal struck by Bernie Ecclestone which moved live F1 broadcasts in the UK off free-to-air television completely in favour of Sky’s pay television channels.
Sean Bratches: “Our ideal circumstance would be to have 75 per cent of our grands prix on free-to-air.”
“From a brand standpoint, Formula 1 is nowhere near the position where it can lose free-to-air viewership,” Sean Bratches added.

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