Caesars Entertainment has revealed its ‘Emperor Package’ for next year’s inaugural Formula 1 Las Vegas Grand Prix – and the gambling conglomerate managed to keep the price tag to just $5 million. The race in Vegas is expected to be the most expensive sporting event on Formula One’s agenda next year. That needs to be recognized and in terms of price positioning we are going to be on the top side because this is Las Vegas and that is the nature of the customer coming to Las Vegas. ‘Both for us as a company, this will be the largest race in terms of revenues. How are we going to race cars here?′ But Vegas can make it happen.’. But the ‘Launch Party’ is a sampling of what F1 believes can do to make next year’s Las Vegas race worth the price of admission.

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