RED BULL founder, Dietrich Mateschitz, has died at the age of 78 after a long illness – plunging the F1 team into mourning. Mateschitz – believed to be worth around £24bn – was a salesman for Blendax toothpaste when he discovered Krating Daeng, the drink that would later become Red Bull, on his travels. Red Bull first entered F1 in 1995 in partnership with the Sauber F1 team. In November 2004, Mateschitz bought the Jaguar Racing team from Ford to create Red Bull Racing. “He was an incredible visionary entrepreneur and a man who helped to transform out sport and created the Red Bull brand that is known all around the world. Red Bull have won six drivers’ championship and can wrap up a fifth constructors’ championship this weekend in Austin. Mateschitz also played a key role in Red Bull’s expansion into football. Mateschitz also founded German ice hockey Red Bull München.
Follow MotorMouth on social media: