DHL win Fan Engagement Award at the Sport Industry Awards

DHL, MotoGP™’s Official Logistics Partner, have won the Fan Engagement Award at the 2021 Sports Industry Awards thanks to their brilliant DHL x MotoGP™ Team Behind the Machine campaign. If you aren’t aware, the award-winning TBTM campaign is where fans are invited to set up their bike for a MotoGP™ race every Grand Prix. What’s more, they are able to compare their setup to an actual MotoGP™ mechanic and receive a customised bike configuration to share on their social media channels. Before each Grand Prix, the user is asked how they would set up the bike for that particular circuit. Fans can change up to five elements of the bike and can choose from drop-down options.

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